Great post Alan! I love that the post itself read like a story. As a founder currently pitching to investors, this resonates with me. However, on several occasions investors ask me to show them the demo right at the get go. Some investors even have a rule that if you don’t show them the product within the first 15 seconds of the pitch, you are not proud enough of your product!

So, how long would you recommend spending on each of the sections of the story, say in a 20-minute pitch?